Lara has over fifteen years of experience in Marketing Management in highly competitive multinational organizations in various different industries such as Consumer Electronics, Telecommunications, Retail and FMCG with companies such as Coca Cola, Samsung and SAP.
She started working at Lenovo in January 2016 as Marketing Manager for Africa, based in Johannesburg.
She took up a new role as Consumer and Commercial Marketing Lead for Middle East and Africa based in Dubai in March 2018.
She holds a Bachelor’s Degree in Marketing as well as a Master’s Degree in Business Administration and has recently received a Post Graduate Diploma in Digital Marketing. She is results driven and provides tangible solutions to organizational challenges.
She is passionate about music and loves traveling.