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Viola Zazzera

JACOBACCI & PARTNERS

Head of Marketing and Communication

Member profile details

Picture

First name

Viola

Last name

Zazzera

Organisation Name

JACOBACCI & PARTNERS

Job Title

Head of Marketing and Communication

Country based in

ITALY

Biography

After graduating from an Italian Economics University, short marketing experience with an e-commerce firm, 13 years’ experience as an Account Manager in a communication agency, Viola joined Jacobacci & Partners, the largest intellectual property firm in Italy, and one of the largest in Europe, specializing in the protection of patents and trademarks at Jacobacci, she is the Marketing and Communication Manager and her role includes:
• Developing marketing strategies through accurate analysis of market shares and positioning
• Supporting the company on usage and on employing the market for better business
• Building communication projects, integrating traditional marketing practices with online projects
In 2017, Viola was promoted to Head of Marketing and Communication, looking after a €200m annual business.
For 2019, she is heading the following projects:
• New corporate web site, including the strategic personal buyers analysis
• Very interesting project with Linkedin
• New welfare corporate project
• Coordination of the most important corporate events regarding technology transfer https://techtransferthinktank.jacobacci.com
Viola firmly believes in the values linked to gender equality, with an awareness that the path to equal
opportunities is still long and full of obstacles. For these reasons she would like to be involved in Wil to make a tangible contribution to the network, to raise her horizons and to seize the interesting opportunities offered.
Viola has a 10-year-old son and a 7-year-old daughter and is passionate about travel and cooking.

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